EAT & PERFORM Join the launch

Performance nutrition for endurance & combat athletes

Train hard.
Fuel to match.

Eat & Perform shows you what your training costs and when to fuel it: before, during and after every session. Real recipes, sized in grams, sent to your supermarket.

Coming soon to the App Store and Google Play · 14-day free trial

Know what it costs

Most athletes eat for the day they think they had.

Training changes what your body needs every single day. Most plans don't. A long run, a double session or a fight camp week can leave a gap between the energy you spend and the energy you put back, and you won't feel it until your sessions start to fade.

Your watch knows what you burned.

Your training plan knows what's next.

Your meal plan knows neither.

What most athletes work from

  • The same calorie number, every day of the week
  • A meal plan written before the training block started
  • A watch that measures the session, then stops
  • Carbs cut on the days they're needed most
  • Recipes for four people, eaten as one portion

What Eat & Perform reads

  • Every session's heart-rate zones and the fuel it burned
  • Your everyday movement, measured by your watch
  • Tomorrow's session and your next race
  • How you slept and how your energy felt
  • Your portion of every recipe, in grams to weigh out

Example · 76 kg runner · race day, 10-mile race

What the day needs4,017 kcal
Body at rest Everyday Race · 1,220
Eating like a rest day2,676 kcal
What gets eaten 1,341 short

That gap is the race itself, unpaid. Eat & Perform closes it before you start.

Bars to scale. Figures from the app's own engine for an example athlete; your numbers come from your own training.

What you spentTraining loadEvery session from Strava or Apple Health, broken into heart-rate zones, plus the walking and stairs your watch measures outside training.
What you got backSleep & recoveryLast night's sleep, read against what's coming tomorrow. Short on sleep before a hard day means the food has to work harder.
Under-fuelling has a name: Relative Energy Deficiency in Sport.

The International Olympic Committee describes REDs as what happens when energy intake doesn't keep up with training over time. It isn't only a weight issue, and it isn't only women. Among the areas the IOC lists:

  • PerformanceTraining response, power and endurance
  • BonesBone health and stress injuries
  • HormonesReproductive and metabolic function
  • ImmunityIllness and recovery between sessions

Fuel it at the right time

A training day, fuelled.

When you eat matters as much as what. Every meal in the plan has a job: build the day, top you up before you train, or start your recovery after. The app tells you which, and when.

  1. 13:00
    LUNCH · DAILY FUELBEFORE

    On a training day the carb target rises with what the session uses, and every main meal carries part of it.

  2. 16:00
    SNACK · PRE-TRAININGBEFORE
    40g carbs

    Carbs 1–3 hours before your session. Low in fat and fibre, so nothing sits heavy.

  3. 17:30
    TEMPO RUN · 75 MIN · 980 KCALDURING

    About 30g of carbs an hour from a gel or sports drink, starting around 30 minutes in. Under an hour, water is enough.

  4. 19:00
    DINNER · RECOVERY · BY 20:45AFTER

    Protein to start the repair, carbs to restock what the run used. Within about 2 hours is fine when you're not training again today.

  5. 21:00
    SNACK · BEFORE BEDAFTER

    Slow protein while you sleep. Recovery keeps going overnight.

Our approach

Know what your training costs. Fuel it at the right time.

01

Know what you need

Every session changes what your body needs. The app shows what your training burned and turns it into the day's carbs, protein and energy, so you can see why today isn't the same as yesterday.

02

Fuel at the right time

When you eat matters as much as what. Carbs 1–3 hours before a hard session, protein and carbs within 2 hours after, fuel during anything long. Every meal card tells you its job and when to eat it.

03

Ready when it counts

Hard days, double sessions and race week need planning ahead. The app loads carbs the day before a race, keeps race morning light, and starts your recovery as soon as you finish.

It gets sharper every block.

  • Every run teaches it what running costs you.
  • Every week of watch data refines your everyday movement.
  • Every race you add is fuelled from the day before.

How it works

From session to supermarket.

STEP 1

Connect

Link the apps you already train with. Strava alone is enough.

StravaApple HealthGarmin via Health
STEP 2

Forecast

Each day gets its own energy, carb, protein and fat targets, set by training, not by a calendar.

STEP 3

Plan

Swipe through a week of recipes, each one sized to your portion in grams. Swap anything.

STEP 4

Shop

One tap sends the ingredients to your supermarket basket.

TescoSainsbury'sAsdaMorrisonsWaitrose

Inside the app

Plan it, cook it once, send the basket.

Swipe your weekSwipe right to add a recipe to the day. Every card is already sized to that day's training, in grams.
Cook once, eat twiceFood left over? The app offers it for another meal within the safe window: 2 days, cooked rice 1. Less to buy, less to throw away.
Check, then sendEvery line is ticked before it goes, and staples you bought recently start unticked. One tap fills your supermarket basket.

Screens redrawn from the app · example data

When it counts most

Enter the race. The app fuels the build-up.

Add your race once. The day before loads carbs through every meal, race morning goes low fat, and recovery starts before you've collected your medal.

EXAMPLE · 10 MILE · TARGET 1:20DERBY 10
  1. All day
    LOAD FOR THE RACEBEFORE
    532g carbs

    7g per kg, spread across every meal. Glycogen takes six hours or more to top up, so it isn't left to dinner.

  2. 19:00
    NIGHT BEFORE THE RACEBEFORE

    Last load of the day. Carb-rich, low in fat, food you know.

  3. 08:00
    RACE MEALBEFORE
    75–150g carbs

    Two hours out. Low in fat so it leaves the stomach faster; some fibre is fine.

  4. 10:00
    RACE · 1,220 KCALDURING

    About 30g of carbs an hour: one gel around 40 minutes in.

  5. 11:20
    RECOVERY · BY 13:20AFTER

    Protein to start the repair, carbs to restock what the race used. No time? Chocolate milk and a banana do the job.

Our rules

Built to protect athletes, not just feed them.

Never under your floor

Your target never drops below what your body needs at rest, and the app warns you when intake falls too low for your training.

Food first

Every gap is closed with real food first. Supplements only come in where food can't reasonably do it.

Not a diagnosis

We plan meals around training. Anything medical goes to your GP or practitioner.

Adults, and your data

For athletes aged 18 and over. Your training and health data is never sold.

Why we built it

“Sports nutrition comes down to two things: knowing what your training needs, and fuelling it at the right time. I built Eat & Perform to do both for every session.”

Daniel Hendrick-White · Founder & sports nutritionist, Eat & Perform

Pricing

One plan. Every session fuelled.

Eat & Perform £7.99 / month
  • 14-day free trial, cancel any time
  • Daily targets from your training
  • Fuelling coach on every meal
  • Week planner and race fuelling
  • Supermarket basket in one tap (£2.99 per basket)
Join the launch list
Coming 2027

Elite

Add a home blood test and let your results shape the recipes you're offered, reviewed by our sports nutritionist.

  • Venous blood panel, drawn at home
  • Gut health testing to follow
  • Practitioner review before any change
  • Recipes that close your gaps, food first

Coming soon to the App Store and Google Play

Be first on the start line.

Get the download link the day we launch, with a 14-day free trial to try it on your own training.

We'll only email you about the launch, and you can ask us to remove you at any time. Privacy policy.