Last updated: 18 August 2026
Eat & Perform ("we", "us", "the app") is a performance nutrition app for endurance and combat sports athletes. This policy explains what data we collect, why, and the choices you have. It's a companion to our Terms of Service, which covers billing, liability, and the important note that the app's guidance is not a substitute for professional medical or dietetic advice.
Eat & Perform is operated by Eat and Perform Ltd, registered in the UK at 53 Hey Street, Long Eaton, Nottingham, NG10 3HA. Contact us about privacy at info@eatandperform.com.
| Data | Source | Why we collect it |
|---|---|---|
| Name, age, sex, weight, height | You, at onboarding | Calculates your calorie and macro targets |
| Training sessions — duration, heart rate, calories, HR zones | Apple Health / Health Connect, Strava, and in future WHOOP/TrainingPeaks | Calculates exactly how many grams of carbohydrate, protein and fat you burned |
| Sleep (future, WHOOP only) | WHOOP, once connected | Feeds the adaptive fatigue-risk signal |
| Diet type, allergies, food preferences | You, at onboarding | Filters and ranks recipes — allergies are a hard filter |
| Recipe selections, favourites | Your in-app activity | Builds your weekly meal plan and shopping list |
| Shopping list, basket, pantry history | Your in-app activity, and Pepesto | Builds a real supermarket basket and avoids re-buying staples |
| Account email, and a one-time sign-in code sent to it | You, if you create an account | Lets your data survive a reinstall and secures your account — no password is stored |
| Meal photos you choose to take | You, if you use meal-photo scanning | Estimating a meal's macros from a photo |
| Referral code and who referred you | You, if you send/redeem a referral link | Running our refer-a-friend program |
| App usage / crash diagnostics | Automatically | Fixing bugs and understanding feature usage |
Payments. We never see or store your card details ourselves — payment is always handled directly by the payment provider:
We keep your data for as long as your account is active. Deleting your account removes your personal data within 30 days, except where we're required to keep records longer by law (e.g. financial records).
Eat & Perform is not directed at children under 16. We do not knowingly collect data from children under 16.
We'll notify you in-app of material changes before they take effect.